How do I gain recognition & praise for my book?

  6   Receive endorsements from stars -- Begin early. Don’t be shy.
  7   May I quote you? -- Quotes are cheap and highly effective.
  8   Win awards -- Shoot for success. Learn something about your book & yourself.
  9   Press Releases -- Make it news worthy. Fax, fax, fax.
10   Newspaper and other reviews -- Sure...The New York Times will review your book.
11   Advertisement -- Buying exposure but few sales.

What critical skills do I need to sell my book?

12   You must sell and tour to keep writing -- Published but no one knows you! Now what?
13   The complete set of author skills -- After writing you begin marketing and selling.
14   Don’t forget your spouse/significant other -- Consideration of your partner‘s sacrifice.
15   Maintain your humor -- So you can’t pay the mortgage. You say that like it’s a bad thing.
16   Protect your health -- Day-job + sell book-1 + write book-2 all on 4 hours of sleep per day.

Where will I sell my book?

17   Free books -- Your friends will ask for one.
18   What does it cost to sell your book? -- Money, time, risk, & relationships.
19   Local, regional, national selling -- No one knows you, and you are going national?
20   Creating your annual events calendar -- Select and attend high-payoff events.
21   Creating the Author’s web site -- Why am I doing this? Design what? For how much?
22   Join amazon.com and other electronic bookstores -- But who knows you are there?
23   Becoming an e-book -- Watch your rights.

How do I prepare for a book event?

24   What is my image? -- Pick your uniform. Avoid wrinkled cloths, bad breath, bad hair.
25   What do I carry to an event? -- Pack well to avoid hernias, divorce, and a heart attack.
26   Where & When is the event? -- Always show up an hour early.
27   Staying in contact -- Sell your second book to someone who purchased your first book.

How do I successfully conduct an event?

28   Getting into a store -- Don’t be shy. They like authors.
29   Scheduling an event -- Select the right weekend.
30   Treat the bookstore owner & staff like you wish to be treated -- Manners count.
31   Don’t do a reading -- Be the highest selling author the store has had in the last year.
32   On stage sales -- It’s show time!!!!!!

33   Book Festivals -- How to effectively work your booth.
34   Elevator/Hallway Sales -- Two minutes to convince someone to buy your book.
35   Library Events -- Impress librarians and sell your book.
36   Genre Conventions -- Sign up early to do a panel. Make them fun.
37   Trade Show Events -- 3000 booths. What are my goals--what do I do--how do I network?
38   Radio & TV Events -- What’s a hook?
39   Residence Events -- Wine and other secrets at someone’s house.
40   Web Events -- eGroups & e-mail selling from your home computer.
41   Help -- News letters, National Writers Unions, PMA, Sisters-in-Crime and other help.